4 Tips on Marketing Rental Property for Landlords

4 Tips on Marketing Rental Property for Landlords

Landlords, do you have a beautiful home, but aren't sure how to promote it? Or are you an experienced landlord looking to improve your marketing skills? 

Keep scrolling, and these 4 simple tips for marketing rental property will guide you on how to advertise your property like a pro! 

1. Creating an Effective Rental Listing

Make sure your listing includes price, including any fees, deposits, and utility responsibilities to avoid any misunderstandings. 

Listing the number of bedrooms, bathrooms, and amenities like dishwashers, washers, and dryers, and AC units. Highlight what your property features and save the tenants time. 

64% of potential clients view the floor plan of the home, while 52% view professional photos. Adding both to your listing will help tenants get a clear visual of your property. 

Extra information on storage, parking, pets, security features, and the community will put your listing above the rest. 

Tips for photos : 

  • Shoot in the daytime for best lighting. 
  • Clean up the area. 
  • Use wide shots to give context to the viewer. 
  • Take several photos from different angles.
  • Include amenities in the community like pools and parks.  

2. Understanding Market Conditions

Look at cost of living, demographics, current mortgage rates, and overall economic standing. 

The rent in Albuquerque has increased 18% since the beginning of the year, and it's still rising. Higher demand for housing can higher prices for rentals in the area.

Not sure how the factors stack against the price of your rental? 

Use our free rental analysis service to calculate how much your home will rent for.  

3. Knowing Your Tenant Audience 

Research who makes up the community surrounding your property. Is it mostly families or single renters? 

Look at age, Education, Gender, Martial or family status, and location. 

Currently, in Albuquerque, married couples make up over 20% of renters, while full mixed families make up 40%. 

Save your tenants' time by highlighting the school ratings in your area. Give a visual by providing a map of the area showcasing those schools. 

List out any attractions for recreational activity spots local to your property. 

And don't forget about safety! Promote the safety of your rental by listing where the neighborhood ranks on the leaderboards. Include if it's a gated community or if there's a neighborhood watch. 

4. Use Social Media

Get the most out of your online advertising by utilizing social media marketing. 

On average, users spend over 2 hours a day on social media, 33 minutes on Facebook alone. 

Use Facebook Marketplace to post your listing or advertise an open house. Allow local users to post about restaurant recommendations and hidden gems. 

Upload virtual tours and photos of the property to Instagram using its reels or story feature.

Be sure to post 1-3 times a day to optimize engagement. 

The target audience's reach is unbeatable when marketing property online. It's fast, easy, and FREE. 

Help With Marketing Your Rental Property

Albuquerque Property Management is here to bring your rental to life! 

Get support with marketing your rental property with digital online advertising, property management, tenant screening, and more! 

Contact us for more information or to set up a free consultation. 

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